“Slack is starting a podcast for some reason.”
That was the headline of a recent Fortune.com article. Author Tom Huddleston, Jr. wondered why Slack, “a hot Silicon Valley company with a fast-growing valuation,” would “make the most of its ever-growing momentum” by launching a podcast.
But to content marketers, Slack’s move isn’t surprising at all.
The podcast world has recently exploded. Since 2008, the number of Americans tuning in each month has doubled—from 9% to 17% in January 2015.
And companies are paying attention. Many sponsor podcasts as part of their efforts to hook new customers; according to the Boston Globe, businesses will soon be spending $100 million on podcast ads.
If you’re thinking of using podcasts to promote your company, there’s another option—following Slack’s lead and creating your own podcast. As Kevan Lee explained in his Podcasting for Beginners post, audio is just another tool in the content marketing toolbox.
Not only can you establish your company as a thought leader in its industry or field, podcasts can help you create a personal relationship with your audience, enhance your brand visibility, and reinforce your company’s story and mission.
You might be thinking, “Yeah, starting a podcast is great if you’re a big company with a huge advertising budget, but there’s no way I can afford to do it for my own business.”
Not so fast. There are a ton of free resources out there to help you get your podcast off the ground. With this guide, you’ll see how to launch your show with an (almost) zero-dollar budget.
Read the Rest of the Post Here: 19+ Free Tools to Start Your Podcast From Scratch
