I see people starting podcasts all the time. I’ve also been to a couple of conferences where entire sessions were dedicated to the huge benefits of starting a podcast.
And according to many, the market size of those listening to podcasts continues to grow. And I confess, I even listen to a podcast myself every now and again.
But based on my own experiences, I don’t think starting a podcast is smart decision for many people.
I want to be very clear here, this blog post is not to discourage anyone from starting a podcast. I love listening to great interviews, and there are some fantastic podcasts out there.
However, what doesn’t get talked about very much (that I’m aware of) is the downsides of podcasting. That’s right, not everything about starting your own podcast is as rosy as it sounds.
Today, I simply want to cover my very real and raw thoughts about my own podcast and why I think many people shouldn’t start a podcast.
There I said it.
Read the rest of Why You Should Not Start a Podcast at Niche Pursuits.
I’ve been on Spencer’s mailing list for a few years and it caught my attention when I saw this particular article in my inbox since I didn’t know he had a podcast. I still have not checked it out, but I’ve seen tons of marketers jump to the different things they all think are up and coming ways of making money:
Kindle books and podcasting.
It doesn’t matter whether they are actually authors, they outsource and get someone to ghost write a book all aimed at making some kind of money. The second is podcasting, but not specifically for making money but for building a platform.
Those who already have a big platform tend to do well, and then sell their 6 steps to success to those who want to replicate the same success but probably won’t. That’s marketing; a huge portion of those who buy the products won’t achieve the same results.
I appreciated Spencer’s candid insights and admissions in this post, don’t get me wrong. Nor am I accusing him of being a dishonest marketer or something like that — if I felt that I wouldn’t subscribe to his emails.
But with regard to podcasting, I think he hits the nail on the head in that it’s not for everybody.
If you have something to sell, you might not get it sold with your new podcast.
But podcasting is for those who have something to say. Big difference.
If you are passionate about a subject, or you are already a writer, then a podcast will fit you like a glove if you’re willing to put the time into it.